Valerie Braun – Martin Coy – Günter Köck (Eds.)
eco.mont
Journal on Protected Mountain Areas Research and Management
Joanna Hibner,
Karolina Taczanowska,
Antoni Zięba,
Christiane Brandenburg,
Andreas Muhar,
Jarosław Balon
S. 24 - 35
doi:
10.1553/eco.mont-10-1s24
Verlag der Österreichischen Akademie der Wissenschaften
doi:
10.1553/eco.mont-10-1s24
Abstract:
Protected areas play a crucial role in the conservation of vulnerable mountain ecosystems, but at the same time they may serve as tourist destinations and attract large numbers of visitors. Areas located in close proximity to cable cars belong to some of the most challenging sites for mountain protected area management. This study focuses on two cable car areas: Kasprowy Wierch (Tatra National Park, Poland) and Skalnaté Pleso (Tatra National Park, Slovakia). Both sites belong to the most heavilyused leisure destinations in the Tatra Mountains. The study focused on the summer, snow-free tourist peak-season, for which there is an ongoing discussion concerning the development of cable car services. In 2014 and 2015, on-site interviews were conducted in the two study areas (n = 3 304). In order to better understand visitors’ needs and goals, visitor profiling using K-means clustering was performed. Four distinct segments based on visitor motivations were identified: nature oriented (32 %), family / friends & well-being oriented (23 %), sports oriented (14 %), and a mixed segment with multiple motivations (31 %). The results show that two tourist segments were not particularly interested in nature experience, although they visited protected areas. A significant relationship between motivational segments and trip characteristics was identified. The visitor segments defined can be used practically in the management of cable car destinations located within protected areas.
protected area, tourism, visitor profiling, segmentation, social marketing, cable car, Tatra National Park, Carpathian Mountains
Published Online:
2018/01/09 11:55:13
Object Identifier:
0xc1aa5576 0x00374723
Rights:https://creativecommons.org/licenses/by-nc-nd/4.0/
The journal “eco.mont” – Journal of protected mountain areas research and management – was published for the first time in June 2009.
The journal was founded as a joint initiative of the Alpine Network of Protected Areas (ALPARC), the International Scientific Committee on Research in the Alps (ISCAR), the Austrian Academy of Sciences (ÖAW) and the University of Innsbruck.
The journal aims to highlight research on and management issues in protected areas in the Alps without excluding other protected mountain areas in Europe or overseas. Its target audiences are scientists from all related disciplines, managers of protected areas and interested individuals including practitioners, visitors, teachers, etc.
The journal presents peer-reviewed articles in English by authors who research protected mountain areas and management issues within these areas. It's published twice a year as a collaboration of the Austrian Academy of Sciences Press – responsible for the e-version – and Innsbruck University Press – responsible for the print version.
Die Zeitschrift „eco.mont“ – Zeitschrift zur Forschung in Gebirgsschutzgebieten – erschien im Juni 2009 zum ersten Mal. Die Zeitschrift wurde auf Initiative des Netzwerks Alpiner Schutzgebiete (ALPARC), der Schweizer Akademie der Naturwissenschaften (ISCAR), der Österreichischen Akademie der Wissenschaften (ÖAW) und der Universität Innsbruck gegründet. Sie hat das Ziel, Themen zu behandeln, die gleichzeitig Forschung und Verwaltung in und über die Schutzgebiete der Alpen betreffen, ohne dabei andere Gebirgsschutzgebiete Europas oder anderswo auszuschließen. Diese neue Zeitschrift richtet sich an ein Publikum von Wissenschaftlern der verschiedensten Fachbereiche, an die Verwalter von Schutzgebieten und an alle sonstigen Interessierten, Praktiker, Besucher, Lehrpersonal etc. einbegriffen. Die Zeitschrift veröffentlicht begutachtete Beiträge auf Englisch von Autoren, die Fragen der Gebirgsschutzgebiete und deren Verwaltung betreffen. Sie erscheint zweimal pro Jahr, auf der Basis der gemeinsamen Anstrengungen des Verlags der Österreichischen Akademie der Wissenschaften, der für die digitale Fassung verantwortlich ist, und der Presse der Universität Innsbruck, verantwortlich für die gedruckte Fassung.
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